Just one raised hand around a boardroom table could have forever changed the course of destiny for the world’s largest and most successful beef brand.
The Certified Angus Beef program has grown from the humblest of beginnings to become a United States red meat marketing colossus over the last half century, but as Angus industry stakeholders heard during last week’s World Angus forum in Brisbane, it hasn’t always been easy.
Certified Angus Beef president John Stika gave a colourful and entertaining account of the program’s history and aspirations – as well as the changing trends seen in US beef generally – during his presentation to delegates.
