Although developing a breeding objective and selecting bulls that suit that objective has been a focus of industry advice for many years, there still appears to be a large gap between those who know what their objective is, and those who don’t.
Many people see breeding objectives as an academic exercise and are often reluctant to define their objective as a result. However, in not being clear in their objectives, they expose themselves more to mistakes that can have costly and long-term implications for their program.
