World’s largest beef brand program CAB a ‘47-year overnight success’

Just one raised hand around a boardroom table could have forever changed the course of destiny for the world’s largest and most successful beef brand.

The Certified Angus Beef program has grown from the humblest of beginnings to become a United States red meat marketing colossus over the last half century, but as Angus industry stakeholders heard during last week’s World Angus forum in Brisbane, it hasn’t always been easy.

Certified Angus Beef president John Stika gave a colourful and entertaining account of the program’s history and aspirations – as well as the changing trends seen in US beef generally –  during his presentation to delegates.

Mature Cow Traits for AngusPRO

Recently, during the 2024 TACE Enhancements, the mature cow height and mature body condition traits transitioned from RBVs to EBVs. These traits are only available on animals recorded with Angus Australia – AngusPRO.

Profit drivers for beef producers are commonly linked to growth and carcass traits. However, to continue to make more informed selection decisions for overall herd profitability, consideration of mature cow traits that impact the performance of the cow herd will be essential. Mature Body Condition score (MBC), Mature Cow Height (MCH), and Mature Cow Weight (MCW) should be considered for their impact on the efficiency of the cow herd and tailored to your environmental conditions and market demands.

Beef + Lamb NZ’s Beef Programs in Full Swing

Now in its fifth year, Beef + Lamb New Zealand’s Informing New Zealand Beef (INZB) programme is in full swing with a strong focus on increasing the uptake of genetics in the beef industry.

AngusPRO breeders continue to be actively involved in the sevenyear programme by hosting events such as Better Beef Breeding workshops and through their participation in Progeny Tests and methane reduction and feed efficiency trials.

Farming Smarter for Premiums

Henry and Rachel Callaghan are all about farming smarter. Their 1000 ha operation near Fairlie in South Canterbury has been in Henry’s family since 1979, and when they took over from Henry’s parents, Ian and Sonia in 2021, the grunt work and farm development had largely been completed.

Angus SteerSELECT

Angus Australia has added to its services for the beef industry with the launch of Angus SteerSELECT in October 2024. This new genomic based product provides beef producers a tool to determine the genetic potential of Angus steers, allowing for more informed decisions across the beef supply chain.

Angus Australia CEO, Scott Wright explained that the launch of Angus SteerSELECT adds to Angus Australia’s portfolio of genetic focused tools for Australian and New Zealand Angus breeders and Angus beef supply chains. This product builds on Angus Australia’s long history of providing world leading genetic evaluation solutions.