7 September 2023
AngusPRO bulls are bred by the breeder, progeny are finished for the processor and Angus beef is purchased by the consumer. As farmers, we must never lose sight of what the end consumer demands… When the end product is of a consistent high quality — meaning it’s tender, tasty and has good marbling — this creates more demand for the end product, which enables the processor to offer higher prices back to the farmer. This is a basic demand driven price model.
If you want to help this model trickle back to farmers, you need to take action and start producing more consistently high quality Angus beef for the processor. Not sure where to start? Ask one of our breeders about which genetics will get you there.
Our yearling bull sales kick off next week but yearling bulls are not just about calving ease, they can offer a whole lot more. So take a good look when you’re reading the sale catalogues and think hard about where each and every bull choice is taking your breeding herd and their progeny. This is an industry-wide initiative. Think big picture.